20 Articles

Press Release: Fittingbox - A New Brand Identity For A New Era

Fittingbox reinvents itself to meet a new challenge: take on the role as the catalyst for the digital transformation of the Eyewear...

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De Rigo: eyewear, design, and innovation with virtual try-on

Many eyewear specialists are taking the step of innovation by adopting virtual try-on solutions.  The Italian group De Rigo, one of the...

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How to sell glasses online with the best buying experience?

Afflelou group is a major player in the optical sector in France and Europe, perceived as the "preferred optical brand in France". With the...

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Always delight your customers: Buyer's journey in omnichannel...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

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Customers are mobile-first: Buyer's journey in omnichannel...

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

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From passerby to customer: Buyer's journey in omnichannel...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

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Augmented reality to redefine the in-store shopping experience

Augmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.

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Augmented reality helps you to choose your glasses

Eyewear online: Virtual Try-On and Augmented Reality

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

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Try your glasses on with FittingBox solution

Virtual Try-On: New Eldorado for online eyewear

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

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The 8 MUST HAVE solutions in your online toolbox

Running a small business is one of the most difficult tasks imaginable. Fortunately, there is a staggering variety of digital tools to help.

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Some steps to make higher your e-commerce sales

Six steps to make your online eyewear sales strategy stronger

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers – SALE. People love them – and not just during...

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[Excerpt] FittingBox listed as recommended vendors in the...

What is MIXED REALITY? Mixed reality (MR) is the merging of real and virtual worlds, where physical and graphical objects appear to...

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Social sharing can help to move shoppers move through the buyer journey.

How to win the trust of online eyewear shoppers?

Business success in the competitive online eyewear space depends on winning « the trust of buyers » by reassuring them at every stage of...

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How to organize your eyewear catalog

How to organize your eyewear catalog according to your...

Eyewear buyers have diverse typologies:  fashion seekers, eyewear lovers, educated choosers , sports eyewear, eco-friendly, or even thrifty.

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Adapter le contenu de son site pour chaque profil d'acheteur

Find inspiration for your eyewear catalog: focus on...

The profiles of buyers are extremely diversified, and your offer of optic and solar frames must satisfy the expectations of each of them....

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Les porteurs de lunettes ont des attentes très diverses.

Optical e-retailer: stand out from your competitors! [part...

Nowadays, it’s no longer necessary to have an optical background to sell eyewear online. Competition between websites is fierce, so we have...

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5 steps to eyewear success on Instagram

If you are a glasses eretailers without a presence on Instagram, then you are passing up a valuable opportunity to sell more product.

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each eyeglass wearer corresponds to a particular profile

Optical e-retailer: stand out from your competitors! [part...

So you’re thinking so selling eyewear online? You are not the only one! Make sure you follow our tips and advice to stand out from the...

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Example of a very good product image quality

Digital Eyewear Catalog: where to find high quality frames...

    "A picture is worth a 1000 words". Indeed, in e-commerce, pictures are everything! 

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fielmann-fittingbox

Fittingbox chosen by Fielmann as key strategic partner for...

After several months of worldwide technological research and analysis, Fielmann, Central Europe`s market leader in eyewear, has...

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