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The global pandemic has changed the way that consumers think, live, and buy in 2022 and it is forecasted to continue. Consumers are...

A great turning point occurred when the pandemic affected how customers shopped in person. Fears that customers may contract the virus...

The digital landscape has changed the way we experience the world, however, augmented reality has taken it to another level. In the last...

When customers are satisfied with their shopping experience, they become a loyal customer. If they are ecstatic with their experience from...

Augmented Reality filters are trendiest now more than ever! They’re everywhere: you see them when you’re scrolling on your Facebook feed,...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

Running a small business is one of the most difficult tasks imaginable. Fortunately, there is a staggering variety of digital tools to help.

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers – SALE. People love them – and not just during...

Business success in the competitive online eyewear space depends on winning « the trust of buyers » by reassuring them at every stage of...

Nowadays, it’s no longer necessary to have an optical background to sell eyewear online. Competition between websites is fierce, so we have...

If you are a glasses eretailers without a presence on Instagram, then you are passing up a valuable opportunity to sell more product.

So you’re thinking so selling eyewear online? You are not the only one! Make sure you follow our tips and advice to stand out from the...