The shopping journey in Augmented Reality

Augmented Reality: The New Normal of the Shopping Journey

It's no secret that technology has drastically changed the way we shop. From the early days of catalogs to today's endless online choices,...

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Why Retailers Must Adopt a Mobile-First Strategy

Are you reading this article on your cell phone? Chances are if you’re like most people on the planet, you spend most of your free time...

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The potential of virtual try-on in fashion sales

Virtual try-on awareness: an untapped potential

A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited...

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5 ways to develop your customer experience when online

5 strategies to improve the customer experience in 2022

The global pandemic has changed the way that consumers think, live, and buy in 2022 and it is forecasted to continue. Consumers are...

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Strategies to build trust with your customers when online

5 Ways to Boost Customer Trust in 2022

A great turning point occurred when the pandemic affected how customers shopped in person. Fears that customers may contract the virus...

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Augmented Reality enhances online shopping experience

How does Augmented Reality Impact Online Shopping?

The digital landscape has changed the way we experience the world, however, augmented reality has taken it to another level. In the last...

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Offer your customers with an interactive shopping experience

Why Tech is Crucial to Build a Positive Customer Experience?

When customers are satisfied with their shopping experience, they become a loyal customer. If they are ecstatic with their experience from...

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How To Get Your Own AR Filter And Make The Most Out Of It

Augmented Reality filters are trendiest now more than ever! They’re everywhere: you see them when you’re scrolling on your Facebook feed,...

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Always delight your customers: Buyer's journey in omnichannel [part...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

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Customers are mobile-first: Buyer's journey in omnichannel [part 2]

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

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From passerby to customer: Buyer's journey in omnichannel [part 1]

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

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Augmented reality helps you to choose your glasses

Eyewear online: Virtual Try-On and Augmented Reality

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

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Try your glasses on with FittingBox solution

Virtual Try-On: New Eldorado for online eyewear

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

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The 8 MUST HAVE solutions in your online toolbox

Running a small business is one of the most difficult tasks imaginable. Fortunately, there is a staggering variety of digital tools to help.

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Some steps to make higher your e-commerce sales

Six steps to make your online eyewear sales strategy stronger

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers – SALE. People love them – and not just during...

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Social sharing can help to move shoppers move through the buyer journey.

How to win the trust of online eyewear shoppers?

Business success in the competitive online eyewear space depends on winning « the trust of buyers » by reassuring them at every stage of...

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Les porteurs de lunettes ont des attentes très diverses.

Optical e-retailer: stand out from your competitors! [part 2/2]

Nowadays, it’s no longer necessary to have an optical background to sell eyewear online. Competition between websites is fierce, so we have...

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5 steps to eyewear success on Instagram

If you are a glasses eretailers without a presence on Instagram, then you are passing up a valuable opportunity to sell more product.

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each eyeglass wearer corresponds to a particular profile

Optical e-retailer: stand out from your competitors! [part 1/2]

So you’re thinking so selling eyewear online? You are not the only one! Make sure you follow our tips and advice to stand out from the...

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