News & Press Releases

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion...

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers: SALE. People love them – and not just during...

What is MIXED REALITY? Mixed reality (MR) is the merging of real and virtual worlds, where physical and graphical objects appear to...

Eyewear buyers have diverse typologies:  fashion seekers, eyewear lovers, educated choosers , sports eyewear, eco-friendly, or even thrifty.

The profiles of buyers are extremely diversified, and your offer of optic and solar frames must satisfy the expectations of each of them....

Nowadays, it’s no longer necessary to have an optical background to sell eyewear online. Competition between websites is fierce, so we have...

If you are a glasses e-retailers without a presence on Instagram, then you are passing up a valuable opportunity to sell more product.