TheWorld’s LeadingVirtualTry-OninEyewear, FittingboxIntroduces Diminished Reality Technology That Is Both Immersive and Interactive,Available on Any MobileDevice.
Fittingbox, the first augmented reality (AR) innovator of eyewear solutions is launching its latest virtual try-on solution at the Consumer Electronics Show (CES) in Las Vegas, NV in January 2022. Thetechnologybehind many notable direct-to-consumer (DTC) optical retailers, luxury groups, brands and ECPs worldwide (i.e. Nike, Transitions, Gunnar and Police), has launched a second generation of its technology that accomplishes a simple, yet essential, solution to virtual glasses fittings.
Simply put, when trying on frames either virtually or in a brick-and-mortar store, customers are forced to view themselves through non-prescription lenses, meaning they are viewing a blurry image in the mirror.Worldwide, more than 2 billion people wear corrective lenses and among those, 30% (roughly 600 million eyeglass wearers) must rely on the subjective opinion of another person to make their choice, until now.
Over the past 15 years, more than 60 R&D researchers have been working on the development of Fittingbox’s unique digital solution called Frame Removal. Making its world premiere, this technology is supported by 16 international patents utilizing state-of-the-art technology in Diminished Reality, which, unlike Augmented Reality, digitally removes an element from the real world. "Frame Removal" therefore virtually removes the pair of glasses worn on the user's face in real time and replaces it with a 3D digitalized frame – allowing for the customer to view a new pair of eyeglasses clearly and accurately.
Fittingbox Co-founder and Research, Technology & Product VP, Ariel Choukroun added, “Like me, one third of people wearing glasses can’t see themselves without their corrective lenses.”
In addition to exhibiting at Tech West in the Venetian Hall, Level 1, Hall G – Booth #60414, Fittingbox will also exhibit at CES Unveiled. The media-only showcase event will take place Monday, January 3, from 5:00 until 8:30 p.m. in the Shorelines Exhibit Hall at the Mandalay Bay Resort & Casino.